Catalog Search Results
Author
Language
English
Description
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift...
Author
Language
English
Description
"The New York Times bestselling author of Give and Take examines how people can champion new ideas--and how leaders can encourage originality in their organizations. With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective...
Author
Publisher
Harvard Business School Press
Pub. Date
[2005]
Language
English
Description
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped...
Series
Info The Journal of Policy Regulation and Strategy for Telecommunications Information and Media volume Volume 17, Issue 4
Publisher
Emerald
Pub. Date
2015.
Language
English
Series
Publisher
Saylor Academy
Pub. Date
2012-
Language
English
Formats
Description
"Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering...
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
[2023]
Language
English
Description
"Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--
Author
Publisher
Ten Speed Press
Language
English
Description
"The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources. The path to success is clearer than it's ever been! Thanks to experienced inventor Ronald Docie, the process of commercializing your invention and receiving royalties is no longer complicated. The Inventor's Bible is an in-depth how-to manual for both beginners and skilled entrepreneurs alike that helps you develop...